Dear Reader,
What you are about to read involves years of trail and error and real life experience combined with industry averages.
Rain Nutrition Quick Overview
Rain Nutrition opened it's doors in 2009 and sells a new healthy beverage. Their product has some of the highest antioxidant levels in any drink product and are more potent than any superfood known to man. Their two core products are Rain Soul and Rain Rush. Rain Soul was their first product and Rain Rush is an energy beverage. The science behind Rain has been around for 20 years but Rain Nutrition is the first to actually formulate a product for human consumption based on this exact science.
Rain Nutrition has chosen the MLM or network marketing vehicle to reach consumers. Network marketing has been a way many new beverage companies have chosen when entering the market. The MLM model involves selling products to your friends and family and then recruiting them as distributors. When new reps sell to their warm list they can also sponsor them as distributors and earn bonuses from team sales. In theory this creates a duplication process that drives sales.
The Rain Nutrition marketing style has it problems.
Here is the issue. The style of marketing that network marketing companies teach doesn't work for 96% of the folks in the industry. These marketing strategies may have worked in the past for a higher percentage of people but in today's market they have become very ineffective.
Rain Nutrition lays out their marketing plan on their web page. Below is a list of activities they recommend to new sales reps. They call this duplication.
Find your WHY
I actually agree with number one. Whatever business opportunity you choose to build you will need to dig deep down inside and find your why. You must have a desire and a drive to find success.
Go Core
What Rain is talking about here is being committed. You must me committed to your business if you want to become ultra successful.
Make a Contact List
Ok, this is where things start to slide into a situation where people start having difficulties. First of all Rain Nutrition preaches duplication. How can someone who has a contact list of 75 names duplicate someone with over 1,000 business and sales contacts? It's a no brainer. The person who holds 1,000 quality contacts has an advantage over the one with a few contacts. Duplication doesn't not exist when it comes to people.
Expand Your Warm Market
This is where Rain tells you to contact everyone you have ever made contact with. They suggest using social networks like facebook, your community and your church. I can tell you that I get tons of e-mails daily from folks on Facebook asking me to check out their opportunity and guess what? Everyone has a different opportunities and they all claim to be the best. This type of marketing (if you can call it that) only produces a bunch of confusion in the industry and yields almost no results. The warm market list and bugging old friends on Facebook is not going to be the best way to grow a business.
Consider this
"Hmmm....Let me see. I will call Auntie Margaret who is 89 years old and convince her to sell my juices. Or maybe uncle Fred. He has always liked me and will do it if I ask. I'm sure he won't get mad if he makes zero dollars and spends a whole months worth of pay on products."
Am I making sense? The people you should be talking to are people who are self motivated and have a drive to hang in there even when it requires and excruciating amount of work.
Follow Up and Invite
This means drag your friends and family to an opportunity meeting where they will get a huge dose of hypnotism and be worked over for a sale. Have you ever experienced one of those vacation club presentations? They they trick you into coming with a free vacation and then try to sell you a $40,000 timeshare. Those people won't leave you alone. Would you really force your Grandmother or best buddy to one of those? This is very similar to an MLM meeting and it's all wrong. That's not the right strategy and the wrong people to try to recruit.
Use The Right Tools
Get ready to spend some money. You can purchase business cards, company DVD's, flyers, brochures and a self replicating web page. These are all very ineffective ways to grow your business and the money you spend on them will not turn you a profit. I have never known anyone to make any money from a replicated website. And actually replicated web pages drive more people away than create sales. If you are promoting Rain Nutrition on the web then I can guarantee you people have been to a web site just like yours many times before. It simply does not work.
Have a Party
Well this is a great idea, why not have a big party? You can purchase a ton of food and set out a bunch of product and invite? You can probably guess who. Invite all your friends and family over for a selling party. People rarely want to go to these? They feel pressured like they have to buy something. Again this is not an effective way to market and you are taking advantage of your relationships to make a buck.
Attend and Invite
Leaders in Rain hold company events where speakers are brought in. These leaders could be guest speakers or a leader within Rain. This is a great way to train your team an also sponsor new reps. This is a fantastic way to grow your business if you have the right kind of people to bring to these. The key is finding the right kind of people.
The Rain Nutrition marketing system is flawed. Their products are fantastic but like other network marketing opportunities they do not have a system that is easily duplicated. A warm list runs out fast and you are left with no practical way to build you business. What you must understand is this is a "marketing" business. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn't rely on just your friends and family to support it.
Right before your very eyes there is a revolution taking place. This revolution is the internet. The web is creating opportunities for people that have not had the means to reach a mass of people. This juggernaut of information has made it possible for people to literally create fortunes from their home office. Over the past few years some of the brightest minds have been developing ways to grow their MLM businesses online. They have done this without the warm list, without cold calling, without home parties and with out flyers and brochures.
I'm not knocking Rain Nutrition for their their way of marketing because until now there were not many options. However, there is a better way and a new way and the future holds a huge reward for those who learn these strategies early. Online marketing is just beginning and if you start now you will be in for a long and wild ride to the top. I reach out to Rain Nutrition and all the other MLM's out there. It's time to look toward the future because the times are changing fast. You don't want to get left behind. If you are looking for a change in your MLM business and a complete turn around of how you approach your business then follow the links in this article.
For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.
Article Source: http://EzineArticles.com/?expert=Scott_Marvin
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